Good SEO Practices – Replacing Generic Links
A generic link is a non-descriptive link that does not include any keywords that a searchRead more
Less than one month into 2012 and Google are already showing their intent to continue to provide a better user experience for people searching online. The speed at which a web-page loads has recently been given more weight as a ranking factor in Google’s search algorithm.
For obvious reasons, visitors to a website are going to have a far better user experience if the page they are visiting loads quickly. Load speed has been seen as a major factor in bounce rate (the number of people giving up with your site and hitting the “back” button), as well as conversions. With the growth of mobile search in the past 12 months, ensuring your load speed is up to scratch is essential to maintaining high search rankings. Here’s a quick checklist to make sure a slow loading website doesn’t slow down your SEO:
Having a site that loads quickly will not only help with your SEO efforts but will also reduce bounce rates and potentially improve your conversion rate.
Image credit Mihael.Mafy on Flickr