Portal sites, such as Google, Bing and Yahoo!, account for 74% of all local business searches* and the primary reason for choosing local portal sites, like Google, is speed and accuracy.
With more and more websites online, the Internet has fundamentally changed the way people make decisions – using search engines such as Google are now a major part of the purchase process. The Local product from Google ‘Google Places’ is there to facilitate customer interaction.
Google now shows the local results even when a user doesn’t specifically ask for them. What this means is that an optimised ‘Places’ page is needed in maintaining and improving your position on the platform.
Local search is exactly that, local. These searches are conducted near the time of purchase to find local business information
- Contact information
- An address/directions
- A company that offers the specific product/service
By improving your website’s position in Google you can increase the amount of this highly qualified local traffic to your website over time.