Website Design and Content Guidelines

Google has some great information on designing and building websites that not helps you develop the best site you can, but one that is SEO ready. The following comes straight from the Google Webmaster site:

  • Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
  • Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages.
  • Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
  • Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
  • Try to use text instead of images to display important names, content, or links. The Google crawler doesn’t recognize text contained in images. If you must use images for textual content, consider using the “ALT” attribute to include a few words of descriptive text.
  • Make sure that your <title> elements and ALT attributes are descriptive and accurate.
  • Check for broken links and correct HTML.
  • If you decide to use dynamic pages (i.e., the URL contains a “?” character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.
  • Keep the links on a given page to a reasonable number (fewer than 100).

Review Google’s guidelines for best practices on publishing images.

Hope this post was helpful!

Matt Chamley – General Manager, Webfirm

Image credit BWDCanada on Wikimedia

Webfirm

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One Comment

  • I have run my own Travel and tour related enterprises called Simrik Real Nepal Treks & Expedition (P) Ltd for last five years. Before set-up this tour operating company, I have collected decade of Experience in Nepal Himalayas Adventure Hiking such as like Mount Everest Base Camp Trekking, Annapurna circuit Trekking, Annapurna Base Camp Trekking and Langtang Valley Trekking. But that is not all for me became satisfied in my business, Google.com internet search engine is fortune guidance sixty percent of successive business in my life.

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