Page Authority is a term that can be used as a measurement to predict the ability of a single page on how it would get ranked in Google or any other Search Engine. It predicts the likelihood of a single page to rank well, regardless of its content. The higher the Page Authority, the greater the potential for that individual page to rank.

It’s important to note that Page Authority is based on a 100-point, logarithmic scale. Thus, it’s much more difficult to grow your score from 70 to 80 than it would b to grow from 20 to 30.

Why does it matter to you?

In most cases, the higher the score of a page the more likely it is to rank well in Search Engine.

So how can I improve it?

There are many factors that are taken into consideration when calculating your website’s Page Authority score, therefore it can be hard to directly influence. To improve your Page Authority, the easiest and most beneficial way is to improve your SEO campaign. This can help with this score, and your rankings in general.

However Page Authority should not be the only metric to measure the success of your link building strategy.  Combined with Domain Authority, Page Authority can be used as a comparative metrics for researching and determining which sites have more important and more relevant link profiles than another. It is valuable information to get your hands on, so you can see how your website measure against your online competitors in terms of link building for your SEO Campaign.

Domain Authority predicts how well a web page will rank on a domain. The higher the Domain Authority, the greater the potential for an individual page on that domain to rank well.

You can use Domain Authority and Page Authority to quickly target pages and websites that have the best potential to perform well in search engine results pages.

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One Comment

  • Robin says:

    Thanks for the insight Richard.

    In the case of internal link building, if the link is passed via higher PA, does it help.

    Pleases suggest.

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