What is Search Engine Optimisation?

Search Engine Optimisation is commonly referred to as SEO and is the process of improving where your website shows up (or ‘ranking’) in search engine results.

With more and more websites online, the Internet has fundamentally changed the way people make decisions – using search engines such as Google or Bing are now a major part of the purchase process. By improving your website’s position in the search engines you can increase the amount of qualified traffic to your website over time.

Did you know?

The Internet is growing at an incredible rate, with hundreds of thousands of new websites being made live every single day.

  • 40.7% of all Internet usage is searches on Search Engines [1]
  • Google alone receives several hundred million queries each day

In Australia today, the Internet is the fastest growing sales channel and according to Nielsen, Australians now spend an average of 17.6 hours a week online. This makes up 33% of their total media time (including watching television). The vast majority of your potential online customers will use a search engine like Google to find the products or services you sell. What this means is that ranking well in search engines will give your business more visitors and access to new target audiences. This is why search engine optimisation is becoming so important for any business that has an online presence.

What are the steps involved in Search Engine Optimisation?

Search Engine Optimisation is a set of practices to enhance a website, making it search engine ‘friendly’ and it is one of the best and the most economical ways to ensure relevant visitors to your site. Keyword research & analysis, content optimisation, search engine friendly website design, on page optimising and external link building are just some of the things involved to help improve the ranking of website.

1. Keyword Research

To begin your Search Engine Optimisation (SEO) campaign, we believe in starting at the beginning, and that is on the content of your website, specifically keywords. Detailed research and analysis is essential to find the right keywords and phrases to suit your business proposition and goals.

2. On Page Optimisation

On Page SEO basically deals with editing your website, making it search engine ‘friendly’. What we do is optimise your web pages, web titles and meta tags and if needed potentially even optimising the site’s structure and layout.

3. Submission to Major Search Engines

We submit your website to a number of search engines, as this ensures proper and regular indexing of your website and all its important pages in a search engine’s database.

4. Link Building

Link building is an off-page part of SEO, and involves creating relevant content links to your website from other websites. Webfirm use popular, well respected, content-rich web sites, which are related to, beneficial to, or are of the same theme as your website.

Link building is an essential part of the on-going SEO process and plays a major part in achieving top rankings, the more the quality links you have with your website, the more popular and credible your website is seen to be by the main Search Engines. Both, the quantity and quality of these back link sites also helps in increasing the Google Page Rank, which is a measure of how significant your website is.

5. Monthly Reporting

We believe it is essential that you know how your website is performing. Monitoring your website gives us an understanding of how your traffic numbers are tracking, and give us insight on your campaign and the areas that need work.

Plus it can provide significant market insight into seasonal periods, which can then provide you with information to help you plan your additional marketing activities.

6. Ongoing

Our SEO team is constantly upgrading their expertise in online marketing to stay up to date with the changes in the online environment so that we can apply to most recent techniques to your SEO campaign.

Using Webfirm your search engine optimisation partner will mean that you are getting a dedicated and experienced team who know exactly how search engines work, and how to optimise your site so that it achieves the best rankings possible across all the major search engines.

[1] www.comscore.com

Image credit FindYourSearch on Flickr


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