SEO in 2013

The last couple of years have seen a huge amount of changes in the world of SEO and most certainly, 2013 will be the same. The signs are the EMD update, Panda releases, the DMCA updates, Penguin and top heavy ads. Expectantly, there would be more.

This article is about some of the predictions that Google might bring in 2013 and that many of you have already realised.


  • We will have to accept that +1s are not treated like a link by Google. This has been confirmed by Matt Cutts many times. He said the team will be studying the signals. And he concluded that, for the time being, there is no direct relation between lots of +1s and higher rankings. In not too distant future, we will come across proof that both Google+ shares and +1s have an effect on discovery. For example, after you create a page, +1 it rather than linking to it, and the page will be crawled. All in all, +1s will influence ranking, but it won’t act like a link.

Anchor text

  • Steering anchor text in links we get might be bad. It has been suggested that the initial Penguin algorithm incorporated a few adjustments for the anchor text mix. Also, it is believed that Google would do everything to put off artificially formed anchor text. In 2013, Google might decide not to penalise “abusive behaviour,” rather they would lower the heaviness of anchor text in ranking.


  • Google might be looking for signals to flag authorship (rel=author tag). Matt Cutts has referred to authorship data as signals. In this year, high-quality authors are probably going to affect the way Google ranks. In this case, Google+ profile might have something to do with it and could be a great SEO signal.

Linking page relevance

  • Relevance of a linking page might be a big deal. However, publishers are getting higher ranks with low-relevant links. Guest posting, nevertheless, won’t become a bad practice, but if it has no or little relevance to the topic of the site, might hurt the site.

Google Analytics

  • Landing page optimisation might be important for SEO. Google might consider measuring the amount of time spent by users on-site. Moreover, Google might consider it to be a potential negative ranking signal if a user bounces back to the SERP (Search Engine Results Page i.e. Google results page) from a website spending little time on it.

We should expect to see a lot of changes this year (probably a lot in the first quarter). Some of these changes might affect some websites while others will be benefited. All in all, if you want a higher ranking in SERP, you will need to improve user experience on your site. z


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