Did you know that Facebook has more than 1.86 billion monthly users? Yes, you read that right, and no, it’s not a typo. As the world’s most popular social media platform, it’s a marketing tool that’s pretty hard to ignore.
As well as being affordable, and most importantly, effective, Facebook is still growing, with five new profiles being created every second.
So, if you don’t have a Facebook account for your business… it’s time to get one. Here’s why:
Raise Brand Awareness
One of the biggest benefits of obtaining a strong social media presence is brand awareness. Ideally, you want people to see your logo and instantly know who you are, then you want that recognition to turn into a hard sale.
As much as we would love it to, brand awareness doesn’t happen overnight. But, by actively promoting your business across Facebook with paid advertising campaigns, regular posting and incentives, as well as the generation of quality, engaging content, you’ll start to see improvements.
Improve Your SEO
Integrating social media marketing with your SEO strategy will help you boost your online presence.
The most notable way to do this is by using the platform to build traffic and links back to your website. For example, if you share a recent blog post you’ve written for your website on your Facebook page when people click on that post they’ll be taken to your website.
A Strong Facebook presence will also improve your Google search results, as social media profiles are often among the top results in search listings for brand names.
Make Some New Friends
To ensure your Facebook reach spreads far and wide, you want to build up a quality following. However, keep in mind that if you’re a bricks and mortar business, 10,000 likes from people who live overseas won’t be as valuable to your business as 200 likes from locals.
When you’re making friends on Facebook, it’s not just about authority; it’s also about quality. While a lot of page likes will make you look like an industry authority, genuine likes from your specific target audience will be more effective in increasing your conversion rate.
Another great part about relationship building on Facebook is that you can create an open dialogue between you and your audience base. Private messages and comments can introduce new leads, while Facebook reviews will ensure you know what people are thinking. If you can gather some good reviews on Facebook it will also assist with increasing your brand’s authority and awareness.
Show Off Your Expertise
Whether you’re posting images of your businesses work, sharing videos or blog posts, or running promotions, Facebook creates a beneficial forum for you to show off your company’s expertise.
While sharing other people’s posts all of the time might be easier when you share content that’s unique to your business, you’ll be showing off your skills and attracting people to your specific products and services.
For instance, if you’re running a residential construction company, show people images of your progress/finished projects, post 360° tours of home interiors, share any special deals or promotions you have going and post your blog posts that illustrate your industry knowledge.
By sharing quality content that’s directly related to your business people will start to visualise what you could do for them, which in turn, generates business leads, and ultimately, conversions.
Increase Your Conversion Rate
While most of your Facebook activity will help improve your conversion rate, paid Facebook advertising will yield the best results.
An advertising campaign on Facebook can cost as little as $5 per day and will increase your reach, ensuring more people are seeing your important posts.
To make sure you have the lowest possible pay per click on your Facebook campaigns, you can specifically target the audience you want. For example, if you’re a day spa and want to increase the traffic to your website you might run an ad that’s targeted at women in Melbourne between the ages of 25 and 40.
Not only will Facebook advertising help get your brand out there, it will help you find perfect strangers who could be interested in your services and convert them into a customer. What’s not to love about that?
Facebook is a valuable marketing tool that will help your business grow. However, if you’re time poor or are struggling to grow your audience, talk to the team at Webfirm. We’re a digital marketing company in Melbourne and our social media strategist, Josh, will be able to take your Facebook presence to a whole new level.