At this point I’m sure, like me, you probably use Facebook and Twitter way too much, maybe you even use TweetDeck or HootSuite so you never feel out of touch. Facebook has become integrated into people’s online activity and most businesses are coming to the realization that they are missing out on some serious opportunities if they do not have a Facebook presence.

So why dismiss the importance of social networking sites like Facebook?

  • It’s there so People can find you! Those that are searching for your products or services find you. You don’t need to find them.
  • Engage with current and potential customers
  • Create a community of like-minded followers
  • Advertise for free to those who care

So here are 7 deadly Facebook WINS for ultimate Facebook optimisation….

  1. I’m bored! Create an engaging page that is interactive, fun and helpful. People are looking for interaction not just information. I’m not suggesting all you should post is funny photo’s, as people are looking to you for your expertise, but break up the information with photo’s, links, comment etc. It’s not all about you- it’s about sharing with your audience.
  2. Me First! Introduce new products to Facebook first. Your Facebook fans are often most often loyal customers, reward them by giving them information on new products, services or features.
  3. Don’t mix business with pleasure. Do not create a personal profile for your business, remember, profiles are meant for people, and pages are meant for businesses. Get started here.
  4. I like to be liked! The more visitors who “like” your page the better. Invite new visitors to “like” your page by implementing a ‘welcome’ landing page.
  5. I like you too! ‘Like’ other businesses’ Facebook pages, such as business partners, valued vendors, and customers, it is a social network after all. In return some of them might ‘like’ your page, which will expose it to individual fans of there pages.
  6. I’ll scratch your back if you scratch mine…. Use Facebook to improve your website visitation and use your website to improve your Facebook ‘likes’, by placing a link on your website to your Facebook page.
  7. Use your data: Use “Facebook Insight” to measure the success of your Facebook page. Call Webfirm to find out more 1300 WEBFIRM (932 347) or email us at

Through the creation of Facebook business pages, Facebook has created a unique marketing opportunity for businesses to improve their online presence. Webfirm specialises in digital marketing. Talk to us about your social media marketing needs – phone 1300 WEBFIRM (932 347) or email us at

Image credit 10Ch on Flickr