Welcome to the Webfirm team Ashley! If you could choose a superpower as head of digital, which would it be?

Being able to look into the future! Imagine knowing what the next big digital thing was going to be. 

How did you end up in Melbourne?

When I was in Ireland, I entered a Facebook competition to win a trip to Thailand, and would you believe I won! Since I was going to be so close to Australia, I decided to visit a friend here for 2 weeks. That was it, I fell in love with the Aussie way of life! I went back to Ireland, packed up my life and moved over here a couple of months later! 

What is a <10 minute activity that you feel everyone should include in their routine?

Break out randomly into song during the day. Trust me, you’ll feel so much better after you do it. 

What aspect do you love most about your job?

Knowing that the work I do, can possibly help someone else in their job. Whether it’s work for clients or work I do with colleagues. 

We hear you have a new puppy on the way. Please share more details and any photos you have?

YES! Lily actually arrived on 20th September. She’s a ruby coloured toy cavoodle. Currently 8 weeks old. I am so head over heels in love with her already. You can follow her on instagram @little.lily.poo. Setting up an instagram account for my dog is not normally my cup of tea .. but maybe COVID has got to me.

What areas of digital are you most passionate about?

I love connecting the dots between different digital marketing tactics. Putting the customer front of mind and thinking holistically about the overall customer journey and how they can engage with brands. 

What are the first things you are going to do when covid restrictions end?

So many things.

Spa Day


Wine & Cheese nights

Meet my Webfirm family

Trip to Sydney to visit friends

.. and go to the pub.

What do you miss about Ireland, and what do you love about Australia?

Cheesy answer but I miss my family! We’re like the Brady bunch! People were so shocked that I was even considering moving away from them! There’s so much about Australia that I love, the summer weather, ski slopes on my doorstep, food other than potatoes, the active lifestyle and lots, lots more. 

Which emoji best describes you?

🤗 The hugging emoji. Before COVID I was a hugger (to a lot of my friends’ annoyance). But I’m not sure how if I’ve weaned off hugging now! 

You’ve mentioned being partial to karaoke, do you have a go to song?

Proud Mary – Tina Turner just to get the party started! 

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