Content is King, when you use the best keywords.

Keyword Density in content is an important aspect of a websites optimisation for SEO. Great content that’s not only fit for people, content that’s fit for a search engine’s crawler consumption, to put simply… content that is fit for Google.

When writing content, one essential concept that one needs to know is ‘keywords density‘.

So why is keyword density important? As you might have known, search engines like Google index millions of websites every day, therefore to get a grasp of what your web page is all about, they would need to look for the existence of particular keywords or key phrases. If your web page is stuffed with keywords then there is a good chance a search engines might penalise your site.

So what is a good percentage? We think 1%-4% keyword density is a good number. How do we work this out?

Say we are optimizing “online florist” for a web page. Out of 600 words on the site, this keyword occurs about 4 times. This is how we calculate it and you will get:

2 (number of words in the phrase “online florist”) x 4 (number of times this phrase appears) / 600 (Total words) = 1.3%

If the number fits in the ‘good’ bracket, it means you are doing a good job. You don’t have to manually calculate this for every page; there are many free tools available online you just need to do a bit of research to find it.

Note: It is not advisable to put more keywords just for the sake of increasing the percentage of your keyword density. Good content has to read well and convince (if you are trying to sell a product) or inform (if you are providing information for a product/service). Finding a good balance between the two may be a bit tricky. If you are not sure how to go about this, then please consult Webfirm, we will be able to help you.

For any assistance on this please contact Webfirm on 1300 932 347 o email us at