A blog is about you (or your company) and what you want to say… but is also about your followers (otherwise you might as well put pen to paper and have a diary).
Your audience will expect you to update your blog frequently with interesting content. But how frequently depends on you and will also depend on the length of your blog post and how in depth you go.
While a personal opinion piece can be written in a short period of time, a well-planned article can sometimes take quite a long time to write, especially when you take into account putting in references, useful links, etc. So it is a good idea to mix it up – write a personal opinion piece when you’re a bit short on time, and go more in depth when you have a spare hour or two.
You might read blogs that update once a day, but once a week might be enough for your audience. It depends on your audience, what you’re writing about and why. If you were a celebrity gossip site, then updating it once a week wouldn’t be enough. Those glitzy glamorous people can hook up, break up and make up all in one week, but for a personal or corporate blog, a post once or twice a week should be fine for your workload, and frequently enough to keep your audience interested and entertained.
Not only having frequent updates to your blog will help grow your reader audience, Google loves websites that are regularly updated with new, interesting and of course relevant content, and a blog is a great way to do that.
How often you update your blog is entirely up to you, there is no golden number of posts to magically grow your audience.
Consistency is also important as well as frequency, one blog post a week is better than 3 every day for a week, then nothing for 2 months.
Another key thing is – if you don’t have anything to say – then don’t say anything at all. Your readers will be able to see through a contrived post for the sake of posting something. Blogging is about having something to say, so make sure you can keep to the commitment of writing something, (otherwise what’s the point of having a blog at all).
Oh and another thing – try to answer any questions that come up in the comments. It’s good customer service, and unless the post is offensive in any manner – post the good and the bad comments. It shows transparency and your readers will appreciate you more for it.
Image credit Cortega9 on Wikimedia