Is social media the end of gender?

This is a great video explaining where Social Media might be taking traditional advertising in the future – in particular in the definition of the traditional audience segmentation – Demographics.

It’s only 8 and a half minutes long and is a fantastic analysis on who is using Social Media, how they use it and what it may mean for the advertising world.

What the video is about: Media and advertising companies still use the same old demographics to understand audiences, but they’re becoming increasingly harder to track online, says media researcher Johanna Blakley. As social media outgrows traditional media, and women users outnumber men, Blakley explains what changes are in store for the future of media.

If you can’t view the embedded video for any reason, click here to go to the webpage.

You can download and read the research paper that this video is based on also, click here to download.

Image credit Social Biz Solutions on Flickr