In the Australian Financial Review (AFR) last week, there was a very interesting article written by Mark Fenton-Jones titled “No website will cost sales”.
The reason I wish to bring your attention to this article, is it highlights some interesting and alarming facts about internet presence for Australian businesses today.
With online spending forecast to rise by 12.6 per cent a year until 2015, roughly 30% actually have a website. It is this statistic that is concerning to an online marketer such as myself. The number of websites growing at a phenomenal rate (255 million websites were live at the end of 2010), businesses now need to realise that the Internet is not a fad, it will not go away.
Acceptance and willingness for online buying is huge – $13.6 billion is spent a year with online retailers. Online research is a big part of the purchase process for most Australians. Where do you go to find a restaurant, day spa, Father’s Day present or mechanic – you go to Google.
MYOB states that businesses with an online presence increase revenue and sales. Tim Reed, CEO of MYOB says “there are still a large number of Aussie business owners who are not convinced of the benefits of getting online; and even if they are convinced a large number of them don’t intend to act on that knowledge”. Knowledge is power, use what you know to get ahead. It’s survival of the fittest, Google style
So I have one question Australia… why are you waiting?
Webfirm is an online marketing agency, specialising in Search Engine Optimisation, Search Engine Advertising, Social Media Marketing, E-Marketing and Web Design.
Image credit Ssolbergj on Wikimedia