Something old, something new (…more Google Changes)

It seems every week Google is re-launching something old, launching something new, something borrowed but always something for you.

In October 2010, Google relaunched Google Business as Google Places – and these changes have had a significant impact on our Search Engine results pages.

Having an optimised ‘Places’ page is now essential for most online businesses. With Google showing local results even when a user doesn’t specifically ask for them, means that Places pages are needed in maintaining and improving your position on the platform. By improving your website’s position in Google you can increase the amount of qualified traffic to your website over time.

Google’s constant innovation is also evident as ‘Google Shopping’ and ‘Google Music’ have been launched in the last fortnight

Google has now taken the next step forward in it’s online dominance with ‘Google Shopping’ – now users don’t even have to travel from web page to web page to compare and review products. It’s yet another game changer for our Search Engine results pages, as users will now see shopping cart like results on their results page. Not only will these results display on the organic search listings, users can further refine the results by clicking on the Shopping Tab on the left navigation similar to that of what we see with images or places. Using Google Shopping, a online shopper can compare prices from online stores, read consumer reviews and click through to the website to purchase the product.

‘Google Music’ is the result of a heated race between Google Apple and Amazon to bring a cloud-based music program to the masses. Google recently launched a Beta of this online mobile friendly music service. We are only seeing a taste of what the end product will be but at this stage, you can download the app in the Android Market (currently invitation only) which comes with a range of pre-loaded songs to give users a taste at how the new service will work.

Google is always reminding us that the only constant in the online world is change, moving forward with what is fast becoming normal – dominating the online world.

Image credit JF10 on Flickr