We Are Webfirm: Nik Ranger


Hi Nik! Can you please tell us what you do at Webfirm?

I’m Webfirm’s SEO specialist! My strengths are in analysis and strategy, I pour through the data to find trends and opportunities to translate that into results. I work closely with Webfirm’s excellent team of account managers with the help of our digital marketing assistant and content manager.


What have you created that you are most proud of?

Mmm… I can definitely say the SEO Roadmap. It covers off a checklist of SEO tasks that improve rankings, focuses on a businesses weaknesses and strengths in their industry and how to increase metrics that will have the most value long term. I spent a lot of time articulating past work and analysing how other SEOs have transformed their agencies, it was awesome to see the impact that having an SEO strategy has on a business having ranked on the first page for some of Australia’s most competitive industries.


Who is your number one SEO idol?

To be honest, I couldn’t pick one. If I’m being cheeky, straight from the source Google’s Webmaster John Mueller, I’m usually in the background furiously taking note every time he tweets or leads a webinar. Barry Schwartz is infallible at being able to separate the fact from the fiction, Jenny Halasz’s #askanSEO is spectacular on search engine journal and Cindy Krum is the authority for mobile first indexing. I have to give special shout out to Britney Muller, Olga Andrienko, Navah Hopkins and Ashley Ward for being amazingly supportive, I am very grateful. All of these people I look up to, they’ve each inspired and taught me a great deal.


What would be your ideal way to spend the weekend?

I play electric violin in my band, Dada Ono so often I’m playing shows. Otherwise having cute dinner parties, picnics on the medium strip, painting or drawing or taking trips out to beautiful country Victoria with my partner and friends.


If you could make a 20 second phone call to yourself at any point in your life present or future, when would you call and what would you say?

Be kind to yourself, perfection is an illusion, find happiness in things that aren’t conditional. Don’t bother with civil engineering, study business. Also Skinner said that the teachers will crack any minute, purple monkey dishwasher.


Would you rather: only be able to listen to Nickleback for the rest of your life OR reread all 56 pages of iTune’s terms and conditions, everyday for the rest of your life?

I’d rather tattoo iTune’s 56 page long terms and conditions policy to my body than only be allowed to listen to Nickleback for the rest of my life. It’s not so much a dig at Nickleback, but a world soundtracked only by one band is a world rendered in beige.


What’s something that will always be in fashion, no matter how much time passes?

Kindness. No matter how difficult a day you’re having, there are privileges we will have that others are not afforded. Time will reveal itself fluctuating with the best and worst of humanity’s throws, but if we can help improve the lives of those around us, we can at least lead by example to give opportunity for someone else to ease their burdens.


In your opinion, what will SEO look like in five years from now?

As mobile first indexing slowly transitions to the forefront I think SEO strategy will be centred much more toward entity indexing. So long as you’re focused toward understanding and reflecting customer search intent, building out, testing and optimising, making sure you’re reducing errors in search console, and making a great online user experience I think following that logic should weather most changes. Other than that, pay attention to trends and where the money is being invested. Time will tell, I’m excited to see how our industry will evolve.