When creating or updating your website, it’s essential to ask yourself – “What is the objective of my website?” Are you providing information, trying to create brand awareness, selling your services, or trying to get you customer to purchase online? A lot of people we talk to seem to answer this question with “Oh, we just need an online presence, which while is certainly correct, we need more to go on.
A great site is built with conversions in mind – so your designer, copy writer and online marketing consultant need to know what they are going to convert before going any further.
Not only will it help with the performance of your website, having clear defined goals at the beginning of this process means that you’ll be happier with the end result.
When it comes to websites, there are only two kinds: Those that work, and those that don’t. The ones that work get found by search engines, create awareness and generate sales leads. We can imagine which one you want…
Once you have your purpose you can begin marketing it properly. You know what you want to sell – yourselves, your services or products – which makes writing content, selecting keywords and identifying your audience so much easier.
It’s a chain reaction. Once you know your goals you can write your content > Your content is written to your target audience so they’ll like what they are reading (they are attracted to great content and it will help convert them)> Great content is good for Search Engine Optimisation (SEO) > SEO helps you to widen your audience as you get found by more and more people (thus helping to also spread the word of mouth about your business).
Image credit SEOPlanter on Flickr