What’s the Difference Between a Good Blog Post, and a Great One?

Anyone can write a blog… but only a select few can write a great one. There’s a reason they say page two of Google’s search results is the best place to hide a dead body… because some of the stuff you’ll find back there is too mortifying to even speak of!

Seriously, have a flick through some of the posts you find hidden deep within Google, or even ones that rank fairly well, and you’ll be mortified by some of the stuff you find.

Whether it’s terrible grammar, a lack of original content, dense clumps of text that are almost impossible to read, or even a lack of interactivity or images, even the best topic ideas can quickly spiral downhill.

So, to get you blogging like an absolute champ, and to improve your businesses ROI, we’ve put together a selection of primo blogging tips that will take your blogging skills to the next level.

Pick a Thought Provoking Topic

You know when you Google a question and at least a dozen results pop up where everyone is basically talking about the same thing?

That’s pretty much what you don’t want.

Don’t get us wrong, you want your blog post to rank well in a search, but you want it to be because your blog is totally awesome, not poorly disguised plagiarism.

When you’re picking a blog topic, look at the types of questions people are asking, and then find a unique way to answer it. How can you do this? Well, this is where the below point comes in, research!

Research as if You’re a Doctor Trying to Cure Cancer

Original, data driven research is exactly what makes an ordinary blog, extraordinary.

One of the things that make the content on sites like finder.com.au so good is that they dedicate a lot of time and effort to undertaking research.

Remember how back in your school days your teachers drummed the idea of quantitative research into your head? Well it turns out those lessons were a lot more useful than you originally thought.

Collecting and analysing data through polls, questionnaires, and surveys is ideal, but you can also analyse and manipulate pre-existing data that can be found on websites like the Australian Bureau of Statistics.

We’re not going to lie, this can be a time consuming process, but there’s no better way to become an authority on a particular subject than by putting in the research.

If data and statistics aren’t relevant for your topic, make sure your stance is still a result of thorough research and an in-depth understanding of a topic. This can involve talking to experts, but it also means undertaking a lot of reading, or even drawing on your own expert knowledge.

Decide on a Writing Style and Stick With It

Here, when we talk about writing style, we’re talking pretty broadly. We’re talking about proper grammar, correct word usage, and a consistent style (for example, you style might use Australian spelling over American, or maybe you favour the Oxford comma even though it’s gone out of fashion).

But we’re also talking about the tone of your piece. If your blog is conversational, don’t start talking like you’re an underwriter half way through. The tone you adopt should always be targeted not only at readability, but also at your target audience. For example, if your target audience is female millennials with a love of fashion, make sure your tone reflects that.

Make Sure Your Text is Easy to Read

‘Is your text easy to read or is it comprised of really long sentences that ramble on for a really painfully long time without really telling you anything interesting or particularly important?’

Yeah, don’t do that. Use a mixture of short and longer sentences, but make sure everything you say is important and relevant. Also never forget to use your commas.

As well as sound sentence structure, keep your paragraphs short, try to incorporate sub headings to break up your text, and highlight important phrases or keywords.

Make it Interactive

This is where blogging gets to be really fun!

Graphs, tables, and charts are all a bloggers friend, but videos, images, and infographics are your bread and butter.

While if you incorporate a user poll, or screen shots when providing step-by-step instructions, you’ll be on a gold mine.

As you can see, compiling a great blog post involves a little more than just pounding your keyboard. However, with a little effort, you’ll quickly find that your blog is engaging a larger audience, and ranking better on Google.

About April Davis
April Davis is the content producer at Webfirm, and has five years of experience as a writer and editor in both the print and digital industries.