Panda 4.0 – New Algorithm Update

Panda 4.0 – New Algorithm Update

Late yesterday Matt Cutts, Google’s Head of Web Spam, sent out a tweet that had Webmasters sitting in the edge of their chair.

What makes this announcement bigger is that in March 2013 Google said that they would stop announcing Panda updates because they created regular monthly rolling updates, which are pushed out over a 10 day cycle (roughly). Panda 4.0, is not one of these standard monthly updates, it is big enough to get named 4.0 that tells us that this is a new algorithm update.

Search Engine Land said Google has told them that Panda 4.0 affects different languages to different degrees and that the update impacts up to 7.5% of English queries. What we know for sure is that this update is designed to weed out low quality content from reaching top search results. The sites that could potentially find themselves on the Panda 4.0 hit list will be websites that have copied content from another site, duplicate content within their own site, syndicated content, and of course content that has been a victim of keyword stuffing.

Panda Hits E-Bay U.S.A

Here’s a list of previous confirmed Panda Updates that have been obtained from www.searchengineland.com

Here’s a list of previous confirmed Panda Updates that have been obtained from www.searchengineland.com

They have named them by each refresh and update however 4.0 is not listed here. We will keep you updated with this over the next few weeks. If you would like to get more information or request an analysis of your website content please contact us on 1300 934 347

  1. Panda Update 1, Feb. 24, 2011 (11.8% of queries; announced; English in US only)
  2. Panda Update 2, April 11, 2011 (2% of queries; announced; rolled out in English internationally)
  3. Panda Update 3, May 10, 2011 (no change given; confirmed, not announced)
  4. Panda Update 4, June 16, 2011 (no change given; confirmed, not announced)
  5. Panda Update 5, July 23, 2011 (no change given; confirmed, not announced)
  6. Panda Update 6, Aug. 12, 2011 (6-9% of queries in many non-English languages; announced)
  7. Panda Update 7, Sept. 28, 2011 (no change given; confirmed, not announced)
  8. Panda Update 8, Oct. 19, 2011 (about 2% of queries; belatedly confirmed)
  9. Panda Update 9, Nov. 18, 2011: (less than 1% of queries; announced)
  10. Panda Update 10, Jan. 18, 2012 (no change given; confirmed, not announced)
  11. Panda Update 11, Feb. 27, 2012 (no change given; announced)
  12. Panda Update 12, March 23, 2012 (about 1.6% of queries impacted; announced)
  13. Panda Update 13, April 19, 2012 (no change given; belatedly revealed)
  14. Panda Update 14, April 27, 2012: (no change given; confirmed; first update within days of another)
  15. Panda Update 15, June 9, 2012: (1% of queries; belatedly announced)
  16. Panda Update 16, June 25, 2012: (about 1% of queries; announced)
  17. Panda Update 17, July 24, 2012:(about 1% of queries; announced)
  18. Panda Update 18, Aug. 20, 2012: (about 1% of queries; belatedly announced)
  19. Panda Update 19, Sept. 18, 2012: (less than 0.7% of queries; announced)
  20. Panda Update 20 , Sept. 27, 2012 (2.4% English queries, impacted, belatedly announced
  21. Panda Update 21, Nov. 5, 2012 (1.1% of English-language queries in US; 0.4% worldwide; confirmed, not announced)
  22. Panda Update 22, Nov. 21, 2012 (0.8% of English queries were affected; confirmed, not announced)
  23. Panda Update 23, Dec. 21, 2012 (1.3% of English queries were affected; confirmed, announced)
  24. Panda Update 24, Jan. 22, 2013 (1.2% of English queries were affected; confirmed, announced)
  25. Panda Update 25, March 15, 2013 (confirmed as coming; not confirmed as having happened)
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One Comment

  • Emma says:

    I think you hit the nail on the head when you say the updates are designed to “weed out low quality content”. My client strategies now are very much focussed around providing informative, quality unique and relevant query based content. This works very well.

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