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Facebook was traditionally designed as a social networking site for friends and family to connect online. While you could ‘become a fan' of businesses and brands from 2009, business pages...

There’s recently been talk within the digital marketing sphere about whether we should drop the word ‘digital’ from the term ‘digital marketing’. Mark Ritson originally posed this question at this...

 Are you selling a product? Is that product a physical item or is it a service? Regardless of what your product is, your main goal is probably to make sure...

It can be very challenging for a business to drill down and articulate what makes their business distinct from its competition. It’s called the unique selling proposition (USP). And, according...

Say you jumped on Google and typed in ‘digital marketing Melbourne’, in the hopes of finding a local marketing company to assist you with your website needs. You’re scrolling through...

Most e-Commerce marketers like organic traffic because each free user session is a potential sale. Contrary to paid campaigns in social media and search; a business will not incur any...