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Recent Posts

07

Oct

 

How To Lower Your Facebook Ad Spend & CPC (Cost Per Click)

Finding budgeting for Facebook Advertising difficult? Or, perhaps you’ve been seeing results, but it’s just costing way too much. Both of these outcomes are...

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01

Oct

 

Firefox, Safari & The Slow Death Of Third-Party Tracking.

How The Dream Of An Ad-Free Internet Could Shift The Privacy Debate And Change Online Advertising For Good.  Author: Benjamin M. Zubreckyj.    For...

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13

Sep

 

The Curious Case Of Attribution Modelling

Why solving the attribution problem is the holy grail of marketing… “Attribution modelling describes various methods marketers use to properly break up and assign...

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21

Aug

 

How Enterprise Organisations Are Using Social Media To Change Relationships With Consumers

A Woolworths Social Media Case Study Author: Benjamin Zubreckyj Social Media Liaison: Nicholas Scott Perhaps the greatest utility of social media marketing is the...

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31

Jul

 

Google Personalised Search in 2019

A users search history and all pages you subsequently clicked on give Google an idea what you are interested in. This information allows the...

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19

Jul

 

We Need To Talk About Instagram.

Changes to the platform’s API could prove devastating to the influencer economy, and so what?   Author: Benjamin M. Zubreckyj  Interview w/ Social Media Specialist:...

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03

Jul

 

How Content Marketing & UX Work Together

What is the secret behind any successful and efficient website? Simple. It’s the user experience that every page, starting from the homepage, can provide...

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