Analytics doesn’t do much if you don’t send quality data to it.

In this brief exploration we go into the details of how you can start to get more out of your tracking today.

We cover;

  1. User Behaviour – Bounce rate adjustment
  2. First Party Cookies & Persistent Data
  3. False Positives and Iframe Tracking

Slides from Melbourne SEO meetup 3rd of March 2020 presented by Dan Wild

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