What is Social Media Marketing?

So you think you know social media? Perhaps you finally set up a Facebook account for your business and are wondering why it’s taking forever to generate followers? Or perhaps you occasionally even share pictures of yourself at the beach, or post a photo of that 29$ kale and smashed avocado breakfast on Instagram?

In our experience, few really understand the lasting impact and huge reach that marketing on social media platforms can have.

Social media marketing is, in its essence, the pursuit of gaining traffic and attention to your site, brand or range of products or services through the use of social media platforms.

That’s right- Social media marketing is an unbelievably powerful way for businesses of all kinds, shapes and sizes to shape their brand, sell products and engage with ever increasing consumer bases, and in this day and age, if you’re not utilising these platforms to further promote and engage with potential and existing customers, than…putting it simply; you’re missing out.

Platforms like Facebook, Twitter, Instagram, LinkedIn and YouTube have massive global audiences, and marketing on each of these networks requires a customised and nuanced approached if you’re going to be in any way effective. But done right, you will see a massive increase in engagement, customer satisfaction and increased brand awareness, which further drive leads and sales.

Before you begin your social media marketing journey, ask yourself these questions…

  • What are you looking to achieve?
  • Who is your ideal customer?
  • What kinds of platforms does your customer base use?
  • Have you considered what kind of message you want to send? (This will play a big role in determining specific platforms to use)

The kind of business you own and your brand identity should always inform and drive your social media marketing strategy.

Social Media Specialist Nicholas Scott

Don’t ignore the
growth of social
media

A few r/irl facts about the growth in importance and influence of social media platforms in recent years…

1. Facebook
The number of social media users worldwide in 2018 is 3.196 billion, up 13 per cent year-on-year 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. These people also social media as an effective customer service tool to increase brand engagement and win new customers – Statista.

2.56 billion global mobile social media users, equalling 34% penetration; globally with 1 million new active mobile social users added every day – We Are Social.

There are now more than 50 million small businesses using Facebook Pages to connect with their customers . 4 million of those businesses pay for social media advertising on Facebook – Forbes.

2. Twitter
There are a total of 1.3 billion accounts, but 336 million are active. According to the Content Marketing Institute, as Twitter’s sign-up growth has slowed down, it will boost its stock price by making ads more prominent, so be ready to start paying for visibility – Business Insider.

3. Instagram
In excess of 1 Billion daily active users on the platform

Growth of Instagram advertising has seen a 140% increase within the last 4 years

Top brands on Instagram are seeing a per-follower engagement rate of 4.21% – Statista.

4. YouTube
There are 1.8 billion logged-in YouTube monthly active users visiting the website at least once a month. “Logged-in” part is important, as there may be a lot of people coming to YouTube who aren’t using Google Accounts to do so – Hootsuite.

5. LinkedIn
More than 70% of LinkedIn users are from outside the USA

More than 40 million students and recent college graduates are active on LinkedIn

500 million active users globally

LinkedIn makes up more than 50% of all social traffic to B2B websites and blog pages – Omnicore Agency.

Still on the fence?

Not having an established social media presence means your brand’s potential hasn’t yet been realised.

Improving your brand awareness, reaching your desired audience and customers, giving your existing customers another point of contact, greater accountability for your product or service, greatly enhancing lead generation and conversions, allowing you to directly connect with your customers, increase brand recognition and visibility, greatly assisting brand loyalty and content visibility.

Facebook marketing dashboard

Social Media
Auditing

A social media audit is a series of steps taken to evaluate the performance of a social media profile. We conduct audits to ensure accounts are optimised for success and ensure they are relevant and follow social media best practices.

In addition we provide recommendations and insight. We’ll take a long, hard look through your accounts – profile information, engagement metrics, audience metrics, page insights, and even look into advertising performance to see where you’re going wrong, and where you can improve.

Your presence is audited by Webfirm’s social media specialists, using the following steps:

  • Audit and assess all current in-use platforms
  • Create accounts where needed
  • Scheduling & creating content
  • Generate into a report with action points
Facebook Ads login

Facebook Marketing
Strategy

Our Method.

Firstly, our social media teamwork to create an optimised account that is consistent with your brand. Want to know do we do it?

  • Creating all relevant call to actions (CTA’s) as well as ensuring all relevant business information is included
  • Creating custom designed profile picture and cover video that grabs the attention of your visitors
  • Strategically scheduled custom content for engagement, relevance and presence
  • Create custom social media graphics
  • Give you access to our 24/7 scheduling platform
  • Provide monthly updates
  • Set up your ads account

Tracking and analysis.

How can we better our performance if we are not accurately tracking results? Likes on your account are great and all, but are by no means a proper success gage.

Here at Webfirm, we measure our success by an increase in the leads and sales that you receive.

What about automation? We’re all over it. To ignore automation is to deny progress.

Our specialists combine cutting insights with automation to produce the best results for you.

How we do it:

  •  By installing a Facebook chatbot on your website so your customers can engage with you instantly- straight to your inbox!
  •  Reputation management, replying to comments, messages and reviews
  •  We’ll ensure you response rating is elite with automatic responses
  • Create a Facebook shop so they can purchase then and there
  •  Integrate feed with website
  •  And create custom tabs

A vital aspect of your presence on the platform- Facebook Ads is an incredibly effective way of reaching your desired audience, without wasting advertising dollars in places which you won’t see the return on your investment.

Through the precise installation of Facebook pixels, the creation of custom events, Creation of custom audiences, around-the-clock access to analytics reporting dashboard and attribution reporting.

Some of the incredible benefits of Facebook ads include reaching your desired audience, tailored and customisable adverts, ability to push leads down the funnel, advanced solutions aligned with goals, lead generation/conversions, increased brand awareness, specialised ad targeting and remarketing.

A vital aspect of your presence on the platform- Facebook Ads is an incredibly effective way of reaching your desired audience, without wasting advertising dollars in places which you won’t see the return on your investment.

Through the precise installation of Facebook pixels, the creation of custom events, Creation of custom audiences, around-the-clock access to analytics reporting dashboard and attribution reporting.

Some of the incredible benefits of Facebook ads include reaching your desired audience, tailored and customisable adverts, ability to push leads down the funnel, advanced solutions aligned with goals, lead generation/conversions, increased brand awareness, specialised ad targeting and remarketing.

kids entertainer

YouTube Advertising
Strategy

Video content has the highest retention rate of any media. This means that representing your brand via video content gives you an incredible chance to make a lasting impression with an audience. Because video is so easy to digest, it has the opportunity to attract vast amounts of qualified leads, convert users and as well, give your brand a healthy dose of freshness and exposure!

We get all your bases covered.

Target the right audience.

Spending money on ads which don’t target your desired demographic(s) can be a big waste of time and money! Our social media specialists surgically isolate and target your ideal audience using YouTube Targeting, by covering the following key factors:

  1. Topic – Specific YouTube content
  2. Demographics – age / gender/ interests / behavior
  3. Placements – specific YouTube pages relevant to the advert
  4.  Category – user interest
  5. Keywords – attributing all related keywords to ad targeting

By harnessing the far-reaching power YouTube Advertising, you can influence purchasing behavior by strategically placing ads on videos which potential customers are more likely to see!

woman using mobile at night

LinkedIn Marketing
Strategy

Video content has the highest retention rate of any media. This means that representing your brand via video content gives you an incredible chance to make a lasting impression with an audience. Because video is so easy to digest, it has the opportunity to attract vast amounts of qualified leads, convert users and as well, give your brand a healthy dose of freshness and exposure!

The mecca of B2B marketing.

LinkedIn is the largest online professional network in the world. With more than 500 million professionals from a whole range of fields and industries sharing their profiles on the platform, marketing on LinkedIn requires more tact than some other social media platforms.

Here, style and delivery are important…whereas with other audiences for Facebook and Instagram (for example), the professional nature of LinkedIn means that style, tone, language and presentation are all things to consider if one is to create the most effective strategy for advertising on the platform.

What we do first…

We’ll create an optimised business account that is crafted to suit your tone & style, and to leverage your competition. Following that, our experts create and schedule custom content designed to resonate with your target audience to enhance your presence, boost awareness and engagement.

Promote your business with crafted strategy

  • Engage with a community of professionals to drive the right actions for your business
  •  #1 platform for lead generation
  •  4 of 5 members drive business decisions
  • We will align your goals with a solution

Target the right professionals:

  •  Your audience is on LinkedIn, we will connect with them
  •  Remarketing from your best customers
  •  Contact targeting (email list)
  •  Account based targeting (LinkedIn pages, demographics)
person on Twitter

Twitter Marketing
Strategy

Start the conversation.

Twitter is one of the most popular social media platforms, with more than 330 million active users it’s a highly effective platform to reach and connect with existing and potential customers.

Setup your account

  •  If you don’t have a twitter account we’ll set one up for you
  • We will optimise the account for brand consistency, instant recognition and brand reinforcement
  •  We’ll publish custom created content to capture the attention of your audience, while
  •  We’ll reply to tweets, engage with prospective and existing customers and respond to messages while also informing you of leads and enquiries.

A handcrafted Twitter marketing strategy includes;

  • Setup custom audiences
  •  Kw targeting – target those who use specific hash tags in their updates
  •  Create campaigns based around your current and future objective
  • We can enable you to reach a wider audience, expand your influence, delivery customer service through efficient use of budget
  •  We can promote your tweets to maximise your brand reach
  • Enhance your engagement, likes, replies
  •  Increase your organic equity and boost your follow base
  • Promote website traffic and generate clicks
  • Increase your app installs
cactus shop

Instagram Marketing
Strategy

A picture is worth a thousand words…and then some.

Instagram is the most effective image-based platform globally, with more than 800 million global active users. That’s one hell of a ready-made audience…

Yes, you can use Instagram to highlight what you’ve eaten or where you’ve travelled, but we use it to capitalise on it’s unlimited potential in order to take your brand to the next level.

Instagram boasts the highest levels of engagement of any other social media platform, with users are 2.5x more likely to click on an Instagram ad over any other kind of social media ad.

Let’s set you up on platform that screams the king of engagement.

  •  We’ll create you a custom Instagram business account
  • Ensure you account to optimised for success
  •  Include all relevant call to actions in line with your industry
  •  Develop niche hashtags and engaging content on a regular basis through our scheduling platform
  •  Develop custom Instagram stories

Automation for success:

  •  Through our algorithms, we will enhance the number of follows and build a strong equity for your brand to boost awareness and exposure
  •  We’ll set you up an Instagram store to create another point of purchase for your customers
  • We’ll manage your reputation, reply to comment, engage with visitors and respond to messages

Make a lasting impact with a winning Instagram strategy

Our specialists conduct research to gain a thorough understanding of what you do and what your competitors are doing. But that’s only half of the story…through the strategic positioning of fresh, unique and punchy on-brand content, we’ll amplify your brand and increase your fellowship.

Creating a winning formula with Instagram Paid Advertising;

  • At Webfirm we’ll design strategic sponsored ads to drive awareness, increase customers, boost your website traffic and share your brand’s story to an engaged audience – in the most efficient way
  •  We’ll make sure your ads reach your desired target audience, while also meeting your business goals
  • Create custom audiences ( from sources you already know)
  • Create lookalikes of your best customers
  • And create interest-based audiences to ensure you’re reaching more of the people that matter
  • We’ll also generate awareness, consideration and conversions – based on your objectives
Google Rating
4.9

Not sure where to start?

Find out more about our strategy-driven approach

learn how we do it