A New Website for the Melbourne Market
Innovation Living Melbourne is a well-known Danish sofa bed designer that has made roots here in Melbourne. They already had well established markets in Europe, North America and China, but wanted to increase market share within Melbourne. They had no online presence and required the whole treatment from website design through to online marketing.
We set about building a stylish website to suit the Innovation Living target market, balancing the need for style whilst keeping it functional, easy to use and search engine friendly. As the site was being built, we were hard at work executing a digital marketing strategy to increase organic search rankings and grow sales.
The ultimate goal for Innovation Living was to generate traffic to the newly built site and show off the beautiful couches so that visitors would be enticed to visit a showroom. Through our strategy, we were able to obtain 24 page 1 rankings for highly relevant keywords and generate 887 organic visitors in the first month of the campaign.
Total keyword positions changed ↑ 413
- 43 keywords decided on with the client
- 24 keywords in spots 1-3
- 10 keywords in spots 4-10
- 2 keywords in spots 11-20
- 6 keywords in spots 21-50
132% increase in total traffic.
The increase in rankings resulted in a massive 210% increase in unpaid search engine traffic and a 132% increase in total traffic.