What is the secret behind any successful and efficient website? Simple. It’s the user experience that every page, starting from the homepage, can provide to any visitors that comes to the website. Sounds easy enough, right? And it would be, if not for the fact that there are multiple elements and factors that you need to pay attention to when creating your homepage and other inner pages of your website. The design and layout of it all that offer clear guidelines, the coding that enables easy use of site functions… and one of the crucial elements here is the quality of the content. After all, the way in which content boosts user experience can be exceptional.
Although the attention span of people is dropping continuously and that marketers are focusing their efforts on videos and GIFs, words are still essential for communicating any message. Business owners understand this, sales departments use this, search engines endorse this, and consumers know this. And that is why it is essential that the content you have on your website, no matter how short or long, is perfect. It has to convey a clear message to search engines of what your website offers, as well as offer transparent guidelines to site visitors.
Content boosts user experience (UX) through practicality and referrals
No matter how you decide to look at it, the fact remains that content boosts user experience in more ways than one. Here are just five basic ones to help you get a better idea:
Content is the basis upon which you build any good marketing strategy for your brand. It can help you extend the range of your online voice, as well as grow your target audience. When content boosts user experience on a website, it establishes a certain standard that companies can promote to grow their brand. Whether you opt for hiring professionals or already have an in-house marketing expert, the fact remains that you need to invest in quality content if you wish to boost UX.
Google algorithms rank and value websites and pages based on a number of factors. One of the more critical factors is the content they find on a particular page or website. It has to match what one might consider relevant by potential online visitors. So long as the search engine algorithms deem the content to meet all demands, it can place it high on the first page of search results.
SEO and UX go hand in hand, and content is the bond that connects them
And this ultimately leads to one of the more important ways of how content boosts user experience. When people can immediately find the answer to their search query, and when it turns out that they got everything they need on your website (or more), it’s a clear confirmation of well-developed user experience.
Landing pages are the perfect indicators of the UX your website offers visitors. By using them and the analytics from them, you can determine just how much people find them informative. Whether you use them for PPC or SEO, creating landing pages requires the perfect content. And this is something people often fail to understand. It’s not about how much content you will provide, but which words you will carefully select and use. Finding everything on the page to scream: “We are just what you need!”
Motivating people to take action after arriving on your website is just as important as providing them with the best product or services. After all, you can’t really do the second without the 1st part. And in order to motivate people to take action, you need the right choice and format of content. Once you have the right words, you need to place it within the layout of your website in the form of Call to Action buttons or links. The endgame here is simple – the more effort you put into those couple of words, your CTAs will be more high-converting.
A quality website is similar to the human body – it is made out of countless parts that make it work. In the case of the website, the code is the “skeleton”, or the basis of the entire structure. The content presents the muscle and everything between the code and the design, which would be the “skin”. Just like the heart pumps blood and breathes life into our entire body, so does content pump life into the website, giving its pages meaning and activity.
Content gives your website the strength it needs and enhances the user experience in the process
No matter how good you think your website is, it can always go a step further. You can always ensure that the UX aspect of your website is perfect from any angle. Content is one of those perspectives. And to prepare the best content possible, you need a professional approach. Since most business owners don’t have it in them to write in a creative and marketing-oriented manner, so what are your options?
Employ the services of a professional digital marketing company, like us!
For as long as you are not investing the right amount of effort into your content strategy, your user experience will never be able to fulfil its full potential.
Get in touch with our team of killer content marketers in Melbourne, here!
Sign up to get insights & inspiration in your inbox.
3892 people are reading this newsletter every week