Keyword stuffing refers to the practice of loading a webpage with keywords in an attempt to manipulate a site’s ranking in search results. Filling pages with keywords results in a negative user experience rather than creating information-rich content that uses keywords appropriately and in context.

Why is Keyword Stuffing bad for SEO?

Keyword stuffing had been used in the past to obtain maximum search engine ranking and visibility for particular phrases. But this method is completely outdated, adds no value to rankings and considered to be an unethical SEO technique today. In particular, Google no longer gives good rankings to pages employing this technique.

Keyword stuffing is also one of the mistakes in SEO keywords selection. Many webmasters overuse certain keywords on their site and underuse related keywords. Human readers find such pages irritating and Google’s spam filters look for these unnatural patterns and can penalise them!

How to fix Keyword Stuffing

To fix keyword stuffing, review your site for misused keywords. Typically, these will be lists or paragraphs of keywords, often randomly repeated. Check carefully, because keywords can often be in the form of hidden text, or they can be hidden in title tags or alt attributes.

For keyword selection, it is much better to make liberal use of synonyms and other words related to your main terms.

Webfirm is a Melbourne digital marketing agency that specialises in Search Engine Optimisation. Talk to us today about your SEO and content needs – call us on (03) 9111 5386 or email us at

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