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Client Overview

Perth Bin Hire have been operating for 25 years in Perth and its surrounding suburbs. They provide an environmentally friendly waste removal service to the residential, industrial and commercial sectors.

Operating in an highly competitive industry, it is important for Perth Bin Hire to stay ahead of the game and make sure that they outshine their competition. In doing so they have chosen to engage the Digital Marketing services of Webfirm for the last 10 years.

Situation

Perth Bin Hire’s main focus is to drive traffic to their website and in turn book one of their waste removal services. They also want to increase their Google rankings for specific keywords while protecting their branded key terms. Gaining more page likes on their Facebook page was also priority.

desktop

Solution

Webfirm’s solution encouraged them to invest in three main channels to support their objectives.

Paid Media

encompassing both Google Ad words and Social Media campaigns to protect brand identity and raise awareness of their overall brand and of course getting the page likes they were after.

 

Search Engine Optimisation

This was also implemented and seen as crucial to stay competitive in the organic market, while simultaneously allowing Perth Bin Hire to stay ahead of the relentless daily updates to Google’s search algorithm.

Content Creation

Writing blog posts and writing website content was also recommended as an integral element in the growth of Perth Bin Hire’s brand.

To tie it all together a strategic reporting method was implemented, partnered with an Account Manager who could communicate the progress of the team.

Results

Content strategy;

This saw 4 new pages built out relating to ‘Commercial Waste Management’. After completing an in depth Keyword research session, we found that there was an untapped market searching for the services offered by Perth Bin Hire, only they weren’t covered on their website. After implementing the new content ‘Perth Bin Hire’ are now ranking 3rd for the service ‘Food waste Disposal’ and 1st for ‘Construction Bin Hire’.

Targeted Keywords;

With 11 of them ranking number 1 on Google, Perth Bin Hire have been steadily defending their current position in the SERP.  Ranking number 1 for high volume search terms such as Bin Hire Perth, Hire Skip Bins and Bin Hire isn’t an easy task but a strong content strategy lead by Keyword research has helped them continue to prosper in the waste management space.

perth bin keywords
Keyword Rankings- September 2018-2019

Organic Traffic

January 2016: 1,013 sessions from Google
January 2017: 1,089 sessions from Google
January 2018: 1,691 sessions from Google
January 2019: 2,008 sessions from Google

Website Clicks perth bin hire

Social Media

In the last 12 months Webfirm have helped Perth Bin Hire grow their likes on FB by an impressive 80%. This was thanks to a well thought our Social campaign that included the onset of paid weekly posts to their FB page.

facebook likes perth bin hire

Hear Directly From The Client

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