About the Project

From website through to online marketing

Innovation Living Melbourne is a well-renowned Danish sofa bed designer that has made roots here in Melbourne. They already had a well-established market in Europe, North America and China, but wanted to increase interest within Melbourne. They had no online presence and required the whole treatment from website design through to online marketing.

Over the course of 13 months we set about building a stylish website to suit the Innovation Living target market, whilst keeping it functional and easy to use. As the site was being built, we were hard at work preparing a digital marketing strategy to increase the businesses rankings and online exposure.

Digital Marketing Strategy

The ultimate goal for Innovation Living was to generate traffic to the newly built site and show off the beautiful couches so that visitors would be enticed to visit a showroom. Through our strategy, we were able to obtain 24 page 1 rankings for highly relevant keywords and generate 887 organic visitors in the first month of the campaign.

Keyword Rankings
  • 43 keywords decided on with the client
  • 24 keywords in spots 1-3
  • 10 keywords in spots 4-10
  • 2 keywords in spots 11-20
  • 6 keywords in spots 21-50
  • Total keyword positions changed ^413
Total Traffic

The increase in rankings resulted in a massive 210% increase in unpaid search engine traffic and a 132% increase in total traffic.


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