what is search engine advertising?

Search Engine Advertising (SEA) is the method of advertising your business on Search Engines.

With SEA, you pay for your ad to show up on search engine results pages when someone types in a keyword phrase that is relevant to your product or service. Search Engine Advertising is also commonly referred to as Paid Search Advertising (PSA).

Search engines are one of the most popular services on the Internet today and what makes SEA so effective is when someone searches using the keywords you've selected for your campaign, in a search engine, your business will appear as a sponsored listing. It delivers prospects to your site when they are already in the purchase process, as they are actively searching for information on your product or service, which means your conversion rates on your website are likely to be higher.

With Search Engine Advertising, you pay for your ad to show up on search engine results pages (SERPs) when someone types in a keyword phrase that is relevant to your product or service - similar concept to SEO, but it will appear as a sponsored listing.

What does Webfirm offer?

Webfirm is one of Australia's leading Search Engine Advertising Companies. Webfirm offers clients 3 SEA packages. All SEA packages incorporate detailed site visitor reporting and improvement initiatives, where Webfirm monitors the ads and search terms that are getting you results and adjusts your campaign accordingly. This increases your click-through rate - and therefore your return on SEA investment - over time. These packages are priced based on media spend plus a management fee, PLUS all our packages have NO set up fees.

Once set up our clever paid search engine advertising management team will continually optimise your campaign to maximise the results and minimise the costs to your business. Webfirm have significant experience using different Search Engine Advertising techniques and use specialised tools and processes that will deliver cost-effective solutions for your business.

Webfirm SEA doesn't just measure online conversions, it also measures phone calls made in response to your ads. You also have the option of recording these phone calls so you can login and listen to them any time you like.

Webfirm's SEA packages are priced as follows:

testimonials

• "I increased my sales by $205,000 and have quotes out for over $1 million! Thanks Webfirm, best investment I have made in years...

  I thoroughly recommend Webfirm to anyone who is serious about setting up a professional website and looking to expand their business."

  TRJ Engineering Group - view more

• "The website is now starting to generate a few respondents. Interestingly the respondents are asking questions like, "please let us know where we can obtain a similar sculpture to that shown below" and have clipped a pic of the interior of one of our featured homes. My take is that we have enough material on the site that it is becoming a reference for people decorating their home. Similarly, our display home tends to be on show for everyone looking for ideas. The benefit is that we become known for leading the industry.

  Thank you Webfirm. I am pleased with our sites, particularly the flexibility I have with the content."

  Zorzi Homebuilders - view more

• "Just wanted to let you know that we have now passed 50,000 page views on the new site since launch. We did launch a pretty heavy SEO and linking approach with an increasing social media play. We have moved from not ranking in search engines to attracting 25% of the traffic from them. Most of the traffic is organic.

  Thanks again for the work."

  Astrozone - view more

• "Just letting you know we are getting very positive feedback from the website. It has certainly helped in our employment drive."

  Roxby Architects - view more

• "I am absolutely blown away by my website, the quality, the performance of it all, absolutely brilliant. Every musician I have spoken to since the site has gone live has raved about it saying they have never seen a music site as good."

  Musicians Universe - view more

• "My Project Manager was fantastic, brilliant in fact. If I put through an idea and they thought it wasn't that great, they would tell me and suggest ways of doing it differently. This is what I liked. They are very savvy at what they do, their direction was great."

  G Interiors - view more

• "The entire process has been very smooth and VERY FAST! Everyone involved in the development of my website should be congratulated! It is even better than I could have dreamt! I know that the quality of the site and the advice given to me on the content will have clients knocking on my door in no time!

  Thank you to everyone at Webfirm for the personalised professional and most of all friendly service!"

  The Goodnight Nurse - view more

questions to ask your search consultant

1. Do you understand my business, industry and customer behaviour?
2. Can I see your portfolio and proof of your claims?
3. How do you analyse and select the right strategies?
4. How do you intend to test and measure strategies?
5. How will you help turn visitors into customers?
6. What type of traffic generation strategies do you provide?
7. Do you have dedicated and experienced site marketing team?
8. Will your team proactively suggest new ideas and strategies to help my business?
9. Will you adjust my strategies when required?