SEM & Search Engine Marketing

A great website can't help your business if no one can find it. Search Engine Marketing (SEM) is a surprisingly cost-effective way of driving traffic to your site, and many clients find that a Webfirm SEM campaign pays for itself many times over.

How does SEM work?

Paid SEM gets your company's ad ranked high on page one of a search engine's paid advertising space (on yahoo.com, these are the top listed sponsor results; at google.com, the results to the right hand side). When a customer enters any of a set of search terms that Webfirm identifies as most often used by potential customers of your products, SEM guarantees you get your name in front of them and greatly increases the odds of a click through to your site.

Paid SEM is effective because it targets people who are actively in the market for your product. It also gets you ranked alongside the big players, which gives your brand weight by association.

What does Webfirm offer?

Webfirm is one of Australia's leading search marketing companies. Close to 1,000 businesses trust their ongoing search engine marketing campaigns to Webfirm.

Webfirm offers clients 3 SEM packages. These packages are ranked Gold, Silver and Bronze according to price and service level. Most clients start at Bronze to observe their return on SEM investment, then increase their service to Silver or Gold as this return becomes apparent.

All SEM packages incorporate detailed site visitor reporting and improvement initiatives, where Webfirm monitors the ads and search terms that are getting you results and adjusts your campaign accordingly. This increases your click-through rate - and therefore your return on SEM investment - over time.

Webfirm's SEM packages are priced as follows:

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*All prices are in Australian Dollars. Prices are subject to change without notice.

Contact Webfirm to find out how you can do better business online

testimonials

• "The website is now starting to generate a few respondents. Interestingly the respondents are asking questions like, "please let us know where we can obtain a similar sculpture to that shown below" and have clipped a pic of the interior of one of our featured homes. My take is that we have enough material on the site that it is becoming a reference for people decorating their home. Similarly, our display home tends to be on show for everyone looking for ideas. The benefit is that we become known for leading the industry.

  Thank you Webfirm. I am pleased with our sites, particularly the flexibility I have with the content."

  Zorzi Homebuilders - view more

• "Just wanted to let you know that we have now passed 50,000 page views on the new site since launch. We did launch a pretty heavy SEO and linking approach with an increasing social media play. We have moved from not ranking in search engines to attracting 25% of the traffic from them. Most of the traffic is organic.

  Thanks again for the work."

  Astrozone - view more

• "Just letting you know we are getting very positive feedback from the website. It has certainly helped in our employment drive."

  Roxby Architects - view more

• "I am absolutely blown away by my website, the quality, the performance of it all, absolutely brilliant. Every musician I have spoken to since the site has gone live has raved about it saying they have never seen a music site as good."

  Musicians Universe - view more

• "My Project Manager was fantastic, brilliant in fact. If I put through an idea and they thought it wasn't that great, they would tell me and suggest ways of doing it differently. This is what I liked. They are very savvy at what they do, their direction was great."

  G Interiors - view more

• "The entire process has been very smooth and VERY FAST! Everyone involved in the development of my website should be congratulated! It is even better than I could have dreamt! I know that the quality of the site and the advice given to me on the content will have clients knocking on my door in no time!

  Thank you to everyone at Webfirm for the personalised professional and most of all friendly service!"

  The Goodnight Nurse - view more

9 questions to ask your search consultant

1. Do you understand my business, industry and customer behaviour?
2. Can I see your portfolio and proof of your claims?
3. How do you analyse and select the right strategies?
4. How do you intend to test and measure strategies?
5. How will you help turn visitors into customers?
6. What type of traffic generation strategies do you provide?
7. Do you have dedicated and experienced site marketing team?
8. Will your team proactively suggest new ideas and strategies to help my business?
9. Will you adjust my strategies when required?