The benefits of content marketing
Your business should be utilising the power of high-quality, relevant and helpful multimedia to pull-in customers from targeted audiences. There are a huge number of benefits to content marketing that compliment traditional marketing methods, and make it worth the time and effort to pursue.
Providing content in different formats (see some great statistics here!), each with their specific calls-to-action, depending on individual stages is always going to be beneficial. We always aim to provide a variety of content types and formats. Not just for the sake of it, but because your customer base vary, and what one user may respond to, another won’t.
Creating content that focuses on how a product can help solve a problem will become the most valuable aspect of your site, and this is a huge part of solid SEO. Google is always looking to provide the user with the most useful and relevant information it can, and by keeping this in mind you’re far more likely to appear above your competitors in the SERP (Search Engine Results Page).
The more quality content created for your website, the greater your visibility. A highly visible brand sticks in the minds of consumers, and content marketing can make sure that the image they recall is a positive one. Brand-specific language in blog posts and articles helps customers correlate a company’s brand with certain characteristics, so when they want a product that fits a particular need, that’s the brand they’re most likely to remember.