Geo-targeting for SEO
Geo-targeting is very effective when it comes to swift and instant access to a large niche audience. By integrating geo-targeting (or geographical targeting) into your SEO procedure, your products and services can get excellent exposure online. Moreover, small and medium enterprises (SME’s) are the ones that can benefit the most from geo-targeted SEO, primarily because it increases business visibility among the local target market. Additionally business owners are able to achieve this cost effectively.
Nevertheless, geo-targeting requires profound knowledge about the local industry and the market to see the best results. One common misconception about geo-targeting is that it is all about a specific region of a country. It is actually covering a particular market or industry vertical around a region. Using geo-targeted search keywords is like using the side door to enter a large market that has been dominated by a handful of well-known companies for a long time. Fledgling companies that intend to cut through stiff competition and attract users with a high intent to buy should go for geo-targeting SEO. Geo-targeting SEO caters for the following:
- Low Levels of Competition
- High Conversion Rates
- High Volumes of Traffic
Many a SME’s have made their way to the first page in search results. They research location-based information, verify its accuracy and worked on inbound links- the perfect example of geo-targeted search engine optimisation.
Tips for Better Results from Geo-Targeted SEO
There are some issues that should be dealt with carefully to maximize your traffic when you are implementing a geo-targeted SEO strategy:
- Your websites should be hosted in the same regions as yours. For example, if you live in the UK, your prospective host should be in the UK, too. Similarly, if you live in Australia, your host should be in Australia too.
- Same goes for domain names e.g. .com.au for Australia, .co.uk for the UK, or .fr for France.
- Use specific geo-targeted keywords. For example, include a specific city name with the search keyword, such as “best dentist + in Richmond.”
- Analyse the keywords with AdWords to find long-tailed geo-targeted keywords.
- Take advantage of Google Places.
- Create local citations; these are any websites or directories that have your NAP (Name Address and Phone number).
Geo-targeting is an open door that provides opportunities to connect better with local customers and fabricate professional contacts in the industry.
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