Since Facebook was founded in 2004, the social networking site has taken the internet by storm and is now the most popular social media platform in the world.

However, Facebook isn’t just for personal use; it’s also a fantastic platform for businesses. Considering a staggering 2.01 billion people log onto Facebook each month, 17 million of which are Australian, there’s no denying how much potential there is for businesses to grow their audience and customer base via Facebook.

Don’t believe us? Check out these key statistics that prove just how valuable and influential Facebook is.

Facebook usage stats 2017

Facebook Fun Facts

Of the 2.01 billion people who log onto Facebook each month, 1.66 billion of them are using a mobile device.

Some other interesting facts:

Facebook Demographics

Did you know that Facebook is now available in 101 different languages? This is to ensure the site can keep up with the growing number of users that lie outside of the US and Canada, with European countries making up 307 million of Facebook’s monthly active users, and Asian speaking countries following closely behind.

Out of all of the users on Facebook, 53% are women and 47% are men. You might also be surprised to know that 56% of seniors aged over 65 have a Facebook account, however, not surprisingly, the largest portion of the Facebook community is made up of those aged between 18 and 29, with 87% of the site being dominated by this age group.

Facebook Posting Habits

If you want to generate a high amount of user engagement, make sure you post on Thursdays and Fridays, as engagement goes up by as much as 18 per cent on these days.

However, when you’re posting on a business page, you will be competing against as many as 40 million other active small business pages, plus a large number of medium and large businesses. For this reason alone, it’s essential you perfect your audience targeting and posting habits.

If you need assistance utilising Facebook for your business, get in touch with our Melbourne-based digital marketing agency today, and have a chat to our social media specialists.

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