Whoever said planning was a bad idea?
Broadly speaking, a content marketing strategy is the planning, creation and delivery of a wide variety of content forms, across a span of time, and combining timiing with your reach across a wide variety of platforms and types of content.
A content marketing strategy analyses the different ways content marketing can be used across the buyer’s journey, the customer life cycle and/or the different customer experience touch points, but it goes beyond that.
Basically, its a bucketload strategy and planning put in to practice to optimise the effect of the content you use, publish and post.
First off, we analyse what content is needed to fulfil different business goals across the customer journey or for branding purposes as well as audit all existing content.
Making an inventory of existing content and other resources or pieces of information that can be turned into content is a great way of beginning to build a content framework. By setting up the proper content planning, collaboration and scheduling processes, the entire strategy process becomes much easier to plan and execute. We develop a narrative that takes into account your brand’s promise and unique value proposition. Link the brand with the business goal and customer intent through content. Establish the tone of voice, style (guide), etc.
Audit and Analysis: Market Research, competitor analysis, evaluation of the digital content environment
Strategy: Workflow for content production, sourcing plan, voice and brand definition, how and when to deliver.
Planning: CMS (Content Management System), communication and migration plan
Content creation: Creation/writing of content, SEO
Maintenance: Plan for periodic auditing, advise the client, determine targets for success measures.
Speak with our content team todayStrategy is at the core of nearly everything we do at Webfirm.
See some of the benefits here…
Content marketing works to drive purchase decisions by informing customers of the benefits of buying a certain brand. Consistently positive experiences build trust, which in turn increases customer loyalty to specific brands. Satisfied customers will talk about their purchases, recommending the product to others through social media channels and traditional word-of-mouth communication.
Though not every piece of content marketing will spread across the Internet, those that do can save businesses a great deal in advertising costs. Good content gets shared on social media sites, reposted on blogs and tagged on social bookmarking sites for hundreds, thousands or even millions of users to see.
Trying to reach a similar audience through traditional marketing channels would cost much more than many businesses are able to afford. Content marketing, on the other hand, requires a small investment of time and effort that can pay off exponentially.
Customer personas provide tremendous structure and insight for our overall strategy. A detailed buyer persona will help you determine where to focus your time, guide product development, and allow for alignment across the organization. As a result, we will be able to attract the most valuable visitors, leads, and customers to your business.
You heard right! We’ve got a combined 55+ years experience just waiting to point you in the right direction!
Contact our experts today!
The way to the users heart is through data. Once you’ve conducted the proper market research, user data and analytics. From there you should set yourself attainable goals.
Content should then be created and structured based your best understanding of your customer persona and with regard to your understanding of the market.
Be clear about who you are and what you provide. Stay up-to-date. When new information becomes available, update your content or archive it.
Following style guides, both for language and design, helps people understand and learn what you are trying to communicate.
Make sure that users can find your content both internally through navigation and also externally through search engines.
A successful content marketing campaign requires skill, experience, solid research, huge amounts of data and effective writing capabilities.
And, despite what some other agencies might say, a ‘one and done’ approach will almost certainly prove ineffective over any given length of time. That’s why our expert content specialists invest a lot of time and effort into making sure your content marketing campaign is as effective as it possibly can be, always designed with the end goal of getting your business more leads and sales, all the while, making it interesting.
If you’d like to discuss your options, feel free to get in touch with one of our talented specialists today.
