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Grow your reach, power and influence with proven online marketing solutions from one
of Australia’s leading digital agencies.
With over 10 years of providing digital solutions to our clients in a wide range of industries, Webfirm continues to develop innovative products and services that help our customers maximise their online investment.
Site Marketing
Marketing your business online is essential in the digital age
of advertising. Your customers are online, your prospects are online and your business should be online as well. Whether
you want to explore Search Engine Marketing or Social Media, Paid Advertising solutions or create an Online Business Strategy, Webfirm have the experience to help you grow your
business online.
We’ll focus on the best online marketing solutions for your business so that you can reach your audience faster and easier with a greater return on investment.
Reach and influence your audience with proven online marketing solutions from one of Australia’s leading digital agencies. Webfirm's Online Marketing experience and the state-of-the-art proprietary technology, we utilise means that we can satisfy all your online marketing requirements.
A dedicated Webfirm web marketing consultant work's along side you to recommend the best outcomes for your business by conducting a thorough review and analysis of your website and your current and future marketing plans. Then we set the optimal objectives and implement reporting and metrics so that you can see the results and measure your return on investment.
We’ll help you work out who you need to target and how you’ll reach them to achieve your goals with the transparency to track all the results.
Webfirm’s Online Marketing services will save you time and help you make more money with proven expertise. The range of benefits for your business includes:
- Increasing your revenue with greater returns on marketing spend
- Growing your business online through more website visitors, leads and sales
- Improving your ranking in the Search Engine Results
- Extend the reach, effectiveness and engagement of your brand
Webfirm services clients from all industries Australia wide: Melbourne, Sydney, Perth, Brisbane, Adelaide, Darwin and more. With over 10 years providing digital solutions to our clients, Webfirm continues to develop innovative products and services aimed at helping customers maximise their online investment.
Search Engine Optimisation (SEO)
Search Engine Optimisation is about improving your website’s position in search engines. The team at Webfirm know how search engines work and how to optimise your site so that it gets ranked on the front page across all the major search engines.
What is Search Engine Optimisation?
Search Engine Optimisation (SEO) is the process of improving where your website shows up (or ‘ranks’) in search engine results. SEO is one of the best and the most affordable ways to ensure delivery of relevant visitors to your website.
Why is SEO important?
Growing your business online is about more than just having a website. Generating business through your website does not happen by itself. Most people looking for your products or services will use a Search Engine such as Google to find you and your competitors. If you do not have an ongoing SEO strategy, you inhibit the ability for your website to be found in search engines such as Google for anything other than branded terms such as your company name. If your competitors are appearing above you on key terms relating to your business, ask us what can be done
about it.
Why do I need ongoing SEO?
SEO is not something you can setup once and leave alone, Webfirm work throughout the year to maintain and build on your first page rankings.
What do we do?
We aim to generate relevant traffic to your website that will turn into business leads. We do this by optimising your site for carefully chosen keywords and regularly publishing content about you to business directories, blogs, social and other relevant web sites. This process lets search engines such as Google know that your site is useful and relevant to people searching for your products and services.
Search Engine Advertising (SEA)
Search Engine Advertising is a great tool to help a business get targeted traffic to their website in a short time frame – your website can be getting traffic, leads & even sales in a matter of days or weeks.
Using Webfirm’s integrated advertising platform – your advertising will allow you to get access to 97% of the places people search online.
Track True Conversions
We track true conversions from your campaign, including phone calls, emails, web forms, and more. We provide detailed online reports (available 24x7), complete with call recordings, so that you can listen to the calls and see the value of each dollar spent.
Optimise Your Campaign
We optimise your campaign daily based on your conversions (phone calls, emails, web forms)—not clicks. This means we dynamically allocate your budget to the keywords and search engines that bring the most consumers to your business.
Capture More Leads
Thousands of local consumers are looking for your product or service on search engines and local directories. We help you capture those leads by intelligently placing your ad on our extensive search network comprised of Google,
Yahoo, ninemsn, Bing and many more, ensuring you are covered wherever consumers search.
Cost Effective Advertising
Ideal if you want to reach local consumers especially looking for what you
have to generate leads more cost-effectively than other advertising methods
(e.g. local print directories) as you only pay when consumers click on your
ad and visit your website.
Local Presence
Local Search is used by more and more people as they turn to web and mobile platforms when they are ready to by to find local business information. Are you being found by these highly qualified consumers?
Portal sites, such as Google, Bing and Yahoo!, account for 74% of all local business searches* and the primary reason for choosing local portal sites,
like Google, is speed and accuracy.
With more and more websites online, the Internet has fundamentally changed the way people make decisions – using search engines such as Google are now a major part of the purchase process. The Local product from Google ‘Google Places’ is there to facilitate customer interaction.
Google now shows the local results even when a user doesn’t specifically ask for them. What this means is that an optimised ‘Places’ page is needed in maintaining and improving your position on the platform.
Local search is exactly that, local. These searches are conducted near the time of purchase to find local business information such as:
- Contact information
- An address/directions
- A company that offers the specific product/service
By improving your website’s position in Google you can increase the amount of this highly qualified local traffic to your website over time.
Social Media
These days you need to have multiple online touch points to gain the right exposure to your target audience – and creating
a presence for your business on Social Media platforms can
be a perfect way to target and communicate with your consumer.
Social Media has taken online interaction to the next level, and consumers have begun to expect a more engaging experience in their everyday online activities. The latest global survey from research house Nielsen shows Australia is one of the top social media users in the world, with the average Australian spending on average 7.19 hours per month on social networks and blogs.
Creating a branded platform and getting your audience to interact with you online is the first and often hardest step in getting your business social. Webfirm are experienced in helping businesses build an engaging platform to help drive customer engagement and participaton.
The impact of social networks and the opportunities they provide is varied and significant, but one of the main benefits for a business is that it can help drive participation and collaboration between you and your end user. This type of interaction builds communities, and it is communities that help to keep your customers engaged with your brand, your products and your services.
Social media can provide tangible business benefits:
Webfirm can create a social media solution that can expand your reach and influence of your online presence to help you engage with your customers.