What is Content Marketing?

Content Marketing is about creating and sharing relevant, entertaining, compelling and valuable free content, to draw and convert visitors into customers who then are converted to repeat customers. Instead of involving direct selling, content marketing intends to establish you (the marketer) as an expert by providing useful information relevant to what you sell, like blog. Many of the large corporations and SMB’s in the world use content marketing.

win poster

Some interesting facts

Content life cycle


Creating and sharing relevant and valuable free content to attract and convert visitors into repeat customers is called content marketing. Large corporations like Microsoft, Proctor and Gamble, and GE have all been using content marketing.

Content Marketing PART II

In the next part of this content marketing article, our Melbourne digital marketing agency is going to discuss three other important aspects: how to measure the effectiveness of Content Marketing, common mistakes that content marketers tend to make and Content Marketing trends in 2013.Reference:

Receive resources like this in your mailbox

Sign up to get insights & inspiration in your inbox.

  • This field is for validation purposes and should be left unchanged.

3892 people are reading this newsletter every week