Digital marketers have …egherm… a ’very particular set of skills’ * – and employers will often size-up prospective candidates based on commonly shared qualities; those which will best contribute to the company’s culture.

But that’s not where it ends- more and more the process of hiring someone new for a digital marketing firm is as much about personality, as it is about qualifications-

Finding qualified marketers with personality perfectly suited to your work environment can be an arduous process, and its often difficult to tell if someone is right for the job until they are…well…IN the job!

More and more, the value of reliable, infectious personalities has been seen as integral to a company’s bottom line- and if you think about it for any length of time, you realise the truth of the maxim; Think of all the ways that ‘hiring on personality’ can affect your workplace for the better, and aid your employees in creating the best work they can- resulting in a happier, more efficient workplace that delivers great results for clients.

So, if you’re about to begin the hiring process, and considering the importance of hiring on personality, here are a few of the qualities we’ve come to recognise in employees that make for truly great digital marketers!

Creative Mindset

As a Digital Marketing candidate, being innovative and creative is what could help you stand out from the pack. Creative thinking ensures you can spot opportunities and test concepts. It goes hand-in-hand with having a logical and methodical approach when it comes to problem-solving.

Innovation, possibly one of the more difficult traits to master, has the ability to develop your creative thinking approach, transform your campaigns, and enhance your relationships with clients.


In this day and age, in a world where there is constant change in technology developments, life would be difficult if you weren’t able to adapt quickly. This is particularly true in a digital working environment where data trends and search engine algorithms constantly change and flexibility is a must. If you fail to adapt, don’t be surprised if you’re left behind.

So how do you handle change? What if plan ‘A’ suddenly changed to plan ‘B’? Do you fight, flight or freeze?! Being able to communicate examples where you have been flexible will paint you as an unshakeable and favourable marketer.


From a client-facing point of view, an imperative trait is the ability to present strategies, no matter how complex, with confidence and gravitas.

Self-confidence could be picked up from a number of observations, including your body language, posture, eye-contact and your ability to answer queries with assurance. However, it’s also important that you don’t get ahead of yourself, because as the saying goes – nobody likes a self-important know-it-all!


Do you consider yourself a good communicator? Working together, building and maintaining relationships are important in any job, and especially in the digital marketing world.

Being approachable and open to different ideas enable others to communicate comfortably with you in all forms of communication – whether that be face-to-face, email, phone or real-time messaging apps for quicker day-to-day productivity.


Although we live in a fast-paced environment, nothing ever really happens as quickly as we want it to. There are internal reporting lines, technical considerations and the time required to implement actions correctly. As an agency, client schedules also need to be kept in mind. So take a deep breath, be patient and stress-less!


It’s important as a digital marketer that you are active on social networks and practice what you preach. Your online engagement might also extend to having your own blog. This would be seen as a big advantage in the digital world as this can highlight your writing, creative and technical skills.

Have a genuine interest in all things digital marketing? If you don’t have the passion for the industry you work in, then how will you enjoy what you do and have a reason to come to work every day?


Some may argue that motivation is situational, and perhaps there is some truth in this argument. However, demonstrating that you have a thirst for knowledge, are bright and driven with the motivation to lead by example are valued signs of long-term success.

If you need to develop this, get into a habit of setting your goals for the month, the quarter and the year. That way, you can clearly communicate to your manager or next job interviewer as to what drives your motivation.

It’s also important to point out that motivation goes two ways. If you don’t work for a company that helps you reach your career goals or lacks incentives and culture, then how are you expected to stay motivated?


We all have our own feelings and thoughts, and at times there will be differing opinions in a workplace. While it can be a challenge to put aside your own opinions on a matter, it is important to remain diplomatic if you want to control conflict and keep the peace.

The other side of the argument is that in an ever-changing digital marketing environment, a debate can be healthy and welcoming – providing an opportunity to break through differing opinions and spark great ideas.

team members putting their hands in


Trustworthy, reliable, and cooperative are all qualities that fall under being dependable. Entering into a new job is similar to a relationship – you need to prove to your employer that they can count on you to meet deadlines and that you aren’t going to upset employees around you or pose a risk to existing business relationships.

Though there are tens of hundreds of qualities that one could look for in hiring a new Digital Marketer to join your team, we see these as some of the most fundamental elements to look out for, to assure you are hiring someone who will have a truly positive effect on your Agency.

Want to know more about Digital Marketing at Webfirm Melbourne? Get in touch with our team of experts today!

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