Originally posted on 03/11/11, Updated 05/05/2016
A lot has changed since we originally posted this “SEO vs PPC: Why don’t we have?” blog in 2011. Google Plus didn’t exist and the SEO landscape was completely evolved by Google’s constant algorithm updates since then. I have updated this blog to keep it relevant for 2016 and beyond:
I often see blog articles titled SEO Vs PPC – Search Engine Optimisation Vs Pay Per Click (PPC, which is another name for Search Engine Marketing – SEM), covering which is better and what one your business should go for. I see a lot of bloggers pitting them up against each other, Apple Music vs Spotify, Apple vs Windows, Xbox vs Play Station style, where there can only be one victor. But like the girl in the Old El Paso ad famously says “why don’t we have both?”
She presents a very strong argument here; why would you not want to increase the chances of being found in search engines? Why not increase the leads coming into your business by simply having both? – Especially when the two can work so well together. So why do we have to sit on either side of the fence? I’ve come up with a couple reasons why we should be sitting “on top” of the fence and hitting that balance between the two.
So to maximize your ROI why don’t you have both? SEO and SEM should go hand in hand to complement each other on exposing your business to not only as many people as possible but to as many of the right kind of people.
Contact our Melbourne SEO agency today to discuss how you can have both – phone us on (03) 9111 5386 or email us at email@example.com.
I’d like to thank Dave Davis for his article http://www.redflymarketing.com/blog/seo-and-ppc-should-be-friends/ for the inspiration.
*SERPs: Search Engine Results Pages
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