what is search engine optimisation?

Search Engine Optimisation is commonly referred to as SEO.

SEO is the process of improving where your website shows up (or ‘ranking’) in search engine results. By improving your business’ position in the search engines you can increase the amount of qualified traffic to your website over time.

Basically, SEO is a process to make sure that your website is search engine friendly.

why is search engine optimisation important for my business?

The Internet is the fastest growing sales channel in Australia today. According to Nielsen, Australians now spend an average of 17.6 hours a week online. This makes up 33 per cent of their total media time (including watching television).

Webfirm SEO packages start from only $199 per month*
Our SEO packages are designed to fit a wide variety of businesses. Whether you are a local retailer, a nationwide B2B or an ecommerce business with global prospects, our packages are designed to help you exceed your lead generation targets.
		Type of business	What you get...
Local hero logo	Local Hero Local Hero is our SEO package designed for locally operated businesses or businesses operating in a niche market.	Body and beauty therapy services Cafes and restaurants Cleaning services Furniture and homeware suppliers Health care services (Dentists, Gyms, Optometrists, Doctors etc.) Hospitality and catering Landscape and gardening services Mechanical and car services Office suppliers Pet care and boarding services Photography services and suppliers Plumbing and electrical services	Up to 5 keywords recommended 1 pages optimised Monthly performance reports Keyword analysis and ongoing research Google Webmaster Tools Configuration Google Analytics installation and configuration External link building Dedicated campaign manager 2 annual campaign reviews with your SEO Campaign Manager
Rank Advantage	Rank Advantage Rank Advantage is our SEO package recommended for businesses targeting regional or state-wide markets.	Architecture and design companies Construction, Mining and Engineering suppliers Fashion retailers Florists Office suppliers Regional franchises Storage and removal Transport companies	This package comes with everything the Local Hero package does PLUS 3 pages optimised Custom Article submissions with social bookmarking Extra campaign reviews with your SEO Campaign Manager
Top Results Logo	Top Results Top Results is our SEO package recommended for businesses targeting a national or highly competitive market. Often clients choosing this package have an e-commerce web presence.	Accommodation providers Banking and Finance companies Energy providers Event and function centers Importing and exporting companies Insurance and mortgage brokers Property Management companies Telecommunication Travel	This package comes with everything the Rank Advantage package does PLUS 5 pages optimised More inner page optimisation More article submissions with social bookmarking
Results Plus logo	Results Plus A custom SEO package for highly competitive online market places - businesses that operate in a highly competitive market place may find a standard SEO package not suitable for their needs.	Electronics Finance Insurance Real Estate Recruitment Telecommunications Travel	Typical industries that may require a SEO Professional can include: Webfirm can customise an SEO package to meet the specific requirements of ultra competitive online market places.
Focus Page logo	Focus Page
	A focus page is designed to achieve the maximum on page SEO value for a key services/product. Focus pages are a supplementary to a standard Webfirm SEO package.
	Your focus page is optimised with chosen keywords around one particular category - product, service, location etc. and comes with its own specific link building and article submissions.

* Price is exclusive of GST

why has internet usage increased so much?

With more and more websites online, the Internet has fundamentally changed the way people make decisions. Using search engines such as Google or Bing are now a major part of the purchase process.

Ranking well in search engines will give your business more visitors and access to new target audiences. This is why search engine optimisation is becoming so important for any business that has an online presence.

Why should I use a specialist company for search engine optimisation?

The vast majority of your potential online customers will use a search engine like Google or Yahoo to find the products or services you sell – and research shows that 93% of people never look beyond the first few pages of search result. An investment in SEO helps get you ranked higher, which means a bigger slice of free traffic.

Using Webfirm your search engine optimisation partner will mean that you are getting a dedicated and experienced team who know exactly how search engines work, and how to optimise design your site so that it gets ranked towards the top of the list across all the major search engines.

Webfirm has a proven track record of getting our clients high search engine rankings.

testimonials

• "I increased my sales by $205,000 and have quotes out for over $1 million! Thanks Webfirm, best investment I have made in years...

  I thoroughly recommend Webfirm to anyone who is serious about setting up a professional website and looking to expand their business."

  TRJ Engineering Group - view more

• "The website is now starting to generate a few respondents. Interestingly the respondents are asking questions like, "please let us know where we can obtain a similar sculpture to that shown below" and have clipped a pic of the interior of one of our featured homes. My take is that we have enough material on the site that it is becoming a reference for people decorating their home. Similarly, our display home tends to be on show for everyone looking for ideas. The benefit is that we become known for leading the industry.

  Thank you Webfirm. I am pleased with our sites, particularly the flexibility I have with the content."

  Zorzi Homebuilders - view more

• "Just wanted to let you know that we have now passed 50,000 page views on the new site since launch. We did launch a pretty heavy SEO and linking approach with an increasing social media play. We have moved from not ranking in search engines to attracting 25% of the traffic from them. Most of the traffic is organic.

  Thanks again for the work."

  Astrozone - view more

• "Just letting you know we are getting very positive feedback from the website. It has certainly helped in our employment drive."

  Roxby Architects - view more

• "I am absolutely blown away by my website, the quality, the performance of it all, absolutely brilliant. Every musician I have spoken to since the site has gone live has raved about it saying they have never seen a music site as good."

  Musicians Universe - view more

• "My Project Manager was fantastic, brilliant in fact. If I put through an idea and they thought it wasn't that great, they would tell me and suggest ways of doing it differently. This is what I liked. They are very savvy at what they do, their direction was great."

  G Interiors - view more

• "The entire process has been very smooth and VERY FAST! Everyone involved in the development of my website should be congratulated! It is even better than I could have dreamt! I know that the quality of the site and the advice given to me on the content will have clients knocking on my door in no time!

  Thank you to everyone at Webfirm for the personalised professional and most of all friendly service!"

  The Goodnight Nurse - view more

questions to ask your search consultant

1. Do you understand my business, industry and customer behaviour?
2. Can I see your portfolio and proof of your claims?
3. How do you analyse and select the right keywords?
4. How do you intend to maintain my rankings over time?
5. How will you help turn visitors into customers?
6. What type of onsite optimisation service do you provide?
7. Can you explain the importance of a back link network?
8. What type of offsite optimisation service do you provide?
9. Will you adjust my keyword targeting when required?